May 2020 – September 2023
Copenhagen, Denmark
Headquartered in Copenhagen, with offices in London, Chicago, and Melbourne, Dixa is busy disrupting the customer service industry and has raised more than $150 million to date.
October 2021 – September 2023
Promoted from Senior Content Manager (held position from May 2020 – October 2021)
Built and shaped Dixa’s cross-channel content strategy with an emphasis on SEO and lead capture
Turned organic search into Dixa's #1 acquisition channel
Established Dixa's blog as a must-visit destination for customer service professionals
Wrote long-form thought leadership content in collaboration with executives (including Forbes Council column)
Conceptualized messaging and wrote copy for website (home page, product pages, vertical-specific pages, campaign landing pages), and ads
Wrote blog posts, e-books, newsletters, customer case studies, press releases, and social media posts
Managed internal and external team members: Social Media Manager, freelance writers, PR agency, and SEO agency
Ensured quality and cohesiveness across all content
July 2022 – February 2023
Shaped Dixa’s positioning and messaging in collaboration with CMO and executive team
Created a compelling product narrative, introducing three recently-acquired companies into the core Dixa platform story
Reimagined the user journey on dixa.com and wrote all new product pages highlighting key benefits and use cases
Translated product features into messaging that resonates with different use cases, industries, and personas
Translated product features and benefits into compelling web copy
Created sales enablement assets to improve win rate
Worked with team to create new brand and product videos
June 2018 – April 2020
Copenhagen, Denmark
Firmly based in the Danish design tradition, Mismo creates bags and accessories in a triangle of aesthetics, natural materials, and modern-day usability.
• Created new brand positioning and messaging to strengthen value proposition and story
• Led the design and launch of a new website for the brand, managing external design agency and developers
• Optimized e-commerce sales through improved website, email campaigns, and social media
• Wrote blog posts, product descriptions, and newsletters
• Organically grew the company’s Instagram following by engaging with influencers and brand advocates with a focus on user-generated content
August 2017 – June 2018
Copenhagen, Denmark
Fabelab is a playful Scandinavian children’s interior brand that believes in creating high quality, innovative, and responsibly-made products for a cozy and creative home.
Responsible for running e-commerce website and sales
Developed brand story to grow market share
Wrote blog posts and crafted copy for product descriptions and seasonal catalogs
Engaged key press and influencers to promote brand (highlight: facilitated multiple placements in a LEGO TV series)
Created and executed B2B and B2C email marketing campaigns
Created social media content with an emphasis on growth, engagement, and community-building
Organically grew the Instagram following by just under 40% in 12 months (gained 1000 new followers a month)
Created visual assets utilizing Figma and Adobe Creative Suite
July 2015 – January 2016
Calgary, Alberta, Canada
Anstice Communications is a boutique marketing communications agency headquartered in Calgary, Alberta.
Short-term contract
Main client verticals: tourism, lifestyle (beauty and fashion), and real estate
Researched editorial calendars and pitched opportunities for clients to local, national, and international print and digital publications, securing coverage for clients
Created strategic business relationships with journalists, bloggers, and influencers
Utilized Cision to locate opportunities and contacts
Wrote press releases and long-form content
Crafted messaging for clients prior to media exposure
